Emerging amid the 1989 boom in gangsta rap, which gravitated towards hardcore, confrontational, violent lyrics, De La Soul's uniquely positive style made them an oddity beginning with the first single, "Me, Myself and I". Their positivity meant many observers labeled them a 'hippie' group, based on their declaration of the 'D.A.I.S.Y. Age' (Da. Inner. Soul. Yall).
Their classic debut '3 Feet High And Rising' is considered a landmark in hip hop, and named by Rolling Stone as one of the 500 Greatest Albums of All Time.